Pioneers since 1994

Mystery Testing


Mystery testing is a market research tool, which is used to show a company the unfiltered opinion of the customer, i.e. the customer’s specific experience of the company. We first introduced the mystery shopping process to Switzerland in 1994 and have refined it continuously over many years. Our experienced mystery testers are available to you at any time in all regions of Switzerland.


Our mystery testing includes the following forms of testing:

  • Mystery Shopping

    Shopping tests with lay customers in a shop or at a counter.

  • Mystery Shopping Premium

    Purchasing or consulting tests with trained customers/experts and personal feedback, e.g. during consulting sessions at banks or insurance companies.

  • E-Commerce Mystery Shopping

    Experienced online buyers place orders and check the user-friendliness, processes, delivery time, forms and much more in your online shop.

  • Mystery Calling

    Test calls, e.g. to check telephone exchanges or customer services.

  • Mystery Checks POS

    Mystery checks test the infrastructure at the POS in according to internal guidelines, e.g. product or promotion presentation specifications, campaign setups, advertising in accordance with the advertising plan, cleanliness, lighting, implementation of the requirements of the authorities concerning Covid-19.

  • Mystery Guesting

    Tests of services, e.g. in hotels, restaurants, public transport companies, airlines.


Why with us:

  • We are pioneers: We introduced the concept of mystery shopping to Switzerland in 1994.

  • We work on the front lines of market research.

  • We carry out around 8,000 mystery tests every year.

  • We work with over 200 Mystery Shoppers, all of whom we know personally.

  • We work throughout Switzerland in all three national languages.

  • You can view the first results online, even while the survey is still running. It only takes a few clicks to access the information.

  • You can of course download all the results and analytics charts in the application or as an Excel file.

  • We produce the analyses and reports with the help of our IT experts in-house – all personalised to your individual needs.


More information?


Request the Lp Mystery Testing factsheet now and benefit from a first, non-binding consultation.

Request Factsheet